Grand Rapids Business Journal Writes the Final Word on Kellogg’s Palm Oil Commitment

The Grand Rapid Business Journal, the most trusted name in business news in Western Michigan, just published an incredible and comprehensive article on Kellogg’s landmark palm oil commitment. Right off the top, journalist Charlsie Dewey credits Forest Heroes — and grassroots advocates like you! — with pressuring the company and catalyzing the policy shift. 

Following months of pressure from consumers and volunteers with the grassroots group Forest Heroes, Kellogg Co. has announced a new global commitment to work with palm oil suppliers to source fully traceable palm oil, produced in a manner that’s environmentally responsible, socially beneficial and economically viable.

Kellogg said it will work through its supply chain — from suppliers to processors to growers — to ensure the palm oil it uses is sourced from plantations that uphold the company’s commitment to protect forests and peat lands, as well as human and community rights.

Definitely check out the rest of the article. This isn’t, by the way, the first time that Dewey covered Forest Heroes for the Grand Rapid Business Journal, having written about the Cereal Bowl for their print edition back in November

On March 25, 2014
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