Huge Crowd Tells Kellogg’s to Break Relations with Wilmar

A huge crowd of activists rallied outside Kellogg’s headquarters demanding that the company discontinue its joint venture with Wilmar International, the world’s biggest driver of tropical deforestation and tiger extinction. The media went wild over the successful “Cereal Bowl” event last week, which brought together Forest Heroes volunteers and supporters from throughout Michigan. There was so much coverage that we had to gather it all in one place. 

DetroitFreePressKelloggA few highlights off the top:

TIMEKellogg’s Isn’t Being That ‘GREEEAAAT’ To Real Tigers and People Are Angry

Washington PostActivists urge Kellogg Co. not to use palm oil from rainforests where endangered tigers roam

Detroit Free Press: Protests target Kellogg, Palm Oil [No link-see clip to the right]

Lansing State JournalPalm oil pressure on Kellogg persists

The RapidianGrand Rapids environmental advocates join fellow lobbyists against Kellogg’s Corporation

MLiveNoontime ‘Cereal Bowl’ rally looks to convince Kellogg Co. to stop using palm oil

West Michigan Environmental Action Council blogForest Heroes Visit the Big Cereal Bowl

Green Action NewsForest Heroes Activists Meet with Kellogg’s Officials

Grand Rapids Business JournalForest Heroes urges Kellogg to become more sustainable

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And this TV coverage:

CW7-West Michigan: Nightly news story: ACTIVISTS TO KELLOGG: SAVE TIGERS, DROP PALM OIL

WWMT-Kalamazoo: New at Noon story: Activists to Kellogg: Save Tigers, Drop Palm Oil

WZZM 13 ABCActivists to Kellogg: Save tigers, drop palm oil

WCBN: It’s Hot in Here interview with Eva Resnick-Day

The Battle Creek Enquirer has covered this campaign at every turn, and had exhaustive coverage of the Cereal Bowl: Palm oil pressure on Kellogg persists.

The Battle Creek Enquirer also ran this great Letter to the Editor:  Letter: Kellogg’s legacy should not be deforestation

And here’s a solid Letter to the Editor that ran in the Lansing City Pulse, written by the Executive in Residence at MSU’s Center for Systems Integration and Sustainability.

The Associated Press also covered the event — TWICE! — and those pieces landed in nearly 100 outlets (that we could find–there might be more!). You can find all those media hits after the jump.

An Associated Press story before the event was picked up just about everywhere:

And then a great follow-up in the Associated Press got into even more details about the event.

On November 27, 2013
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