We Went There: Forest Heroes Bring Campaign to Krispy Kreme Grand Openings

Show solidarity for the brave Forest Heroes who brought the unappetizing truth of Krispy Kreme’s rainforest destruction to the grand openings of two new stores this morning. Sign the petition demanding that Krispy Kreme clean up its palm oil supply chain and help preserve the forest habitat of endangered orangutans and Sumatran tigers.

This morning, Krispy Kreme opened two new stores in New Castle, Delaware and Madison, Tennessee. They were expecting long lines of eager customers ready to sink their teeth into the company’s famous hot doughnuts.

They weren’t expecting these customers to be greeted by Forest Heroes volunteers, there to educate the new patrons about the truth behind the bubbling palm oil that makes Krispy’s doughnuts “Hot Now.”

Check out the scene in New Castle:

The volunteers gather at sunrise:

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The volunteers fly the banner and hold up “Stop Now” signs right in front of the newly-opened Krispy Kreme.  

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Volunteers engaged with the customers, who were very curious and bummed out to learn of Krispy Kreme’s “no questions asked” palm oil non-policy. 

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It wasn’t long before management kicked the group out. Clearly Krispy Kreme understands that the public knowing the unappetizing truth about its links to rainforest destruction is bad for business. But the volunteers weren’t deterred.  They just moved across the street, where they held their banners and signs.  Customers shouted support to the gathered volunteers, and cars honked their approval, and several drove by and asked for a campaign flyer. 

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And here’s an update from Tennessee:

When volunteers arrived, security were already stationed at every entrance ready to kick out the group. So the volunteers went to a public area next to the store and held the banners and signs up during the store’s ribbon cutting event. 

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Passionate kids in tiger face paint called upon Krispy Kreme to save the Sumatran tigers and orangutans. You can see one of the police across the street, hearing every word that the young activists call out. 

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These actions are the first at Krispy Kreme stores, as Forest Heroes supporters ramp up the campaign against the company’s destructive practices.

Support the Forest Heroes in Delaware and Tennessee by signing the petition and if you’re able, send out these sample tweets:

Tell @KrispyKreme “Don’t make us choose between protecting forests and #doughnutcravings” http://tinyurl.com/p2tlugn twitpic.com/e7asf3

Until they change to deforestation-free palm oil, expect Forest Heroes @KrispyKreme openings: http://tinyurl.com/p2tlugn http://twitpic.com/e7asf3

Update: The Philadelphia Inquirer covered the Forest Heroes presence in New Castle in a blog post titled, “Now who would picket the opening of a Krispy Kreme?

And here is Philly-based news site Newsworks with an article titled, “Thousands celebrate Krispy Kreme opening in Delaware.”

Some quick background: On June 6, National Doughnut Day, Forest Heroes and SumOfUs released our Deforestation Doughnuts report, which showed how irresponsible palm oil sourcing in the doughnut industry is driving deforestation and threatening species like the Sumatran tiger and orangutans.

Though over half the palm oil on the market today is covered by responsible sourcing standards, Krispy Kreme still has a “no questions asked” approach to palm oil sourcing and refuses to even meet with forest advocates to discuss this important issue.  

So we launched a petition to Krispy Kreme, demanding that the company clean up its supply chain and require suppliers like IOI Loders Croklaan, Cargill, and Bunge to adopt comprehensive palm oil policies that protect forests, peatlands, and human rights.

If you haven’t already, please sign the petition now.

Here are official Forest Heroes press releases, from Delaware and Tennessee:

Philadelphia-Area Krispy Kreme Grand Opening

Doughnut Lovers to Krispy Kreme:

Stop Destroying Rainforests for Doughnuts

Delicious Doughnuts Tied to Endangered Tigers, Orangutans

NEW CASTLE, DE – Today, at the grand opening of the Krispy Kreme at 114 N Dupont Highway, consumer and forest advocates were on hand to call on the doughnut company: stop frying doughnuts in palm oil grown by cutting down rainforests. The New Castle Krispy Kreme is the fifth store opening by Philadelphia-based Krispy Kreme franchisee “Dough Nuts for Doughnuts.”

“Krispy Kreme doughnuts are delicious, but unfortunately they’re also destructive,” said Margaret Kran-Annexstein of the Forest Heroes Campaign. “It is bubbling palm oil that makes their doughnuts ‘hot now.’ This palm oil is grown on plantations made by cutting down tropical rainforests and draining carbon-rich peatlands, sometimes using slave or child labor. And it’s pushing Sumatran tigers to the edge of extinction – there are fewer than 400 left.”

The twenty Forest Heroes volunteers were able to speak to several dozen customers waiting in line before being asked to leave the premises by store employees.  Then, they moved across the street, where they held signs and a banner that read, “Krispy Kreme: Stop Destroying Forests for Doughnuts”. The store patrons were surprised and sympathetic, and many passersby honked in support and asked for a campaign flyer.  Photos of the event are online at www.ForestHeroes.org.

“It was great meeting fellow doughnut lovers and talking about how Krispy Kreme can make their product better,” said Kran-Annexstein. “People were really interested in learning more. We know Krispy Kreme asked us to leave because they didn’t want us spoiling the mood by revealing the unappetizing truth. But if they want people to be able to feel good about their doughnuts, they need to stop pretending there’s not a problem and start buying responsible palm oil.”

“It’s not too late for Krispy Kreme to become a forest hero, ” said Kran-Annexstein.

At ForestHeroes.org, consumers can tell Krispy Kreme to stop driving deforestation. There is also a new analysis, Deforestation Doughnuts, mapping the doughnut industry’s use of palm oil. Today, over half of the global palm oil market is covered by “No Deforestation, No Exploitation” policies. A growing number of consumer brands have adopted responsible palm oil sourcing commitments, including Nestlé, Kellogg’s, Mars, General Mills and many others. But Krispy Kreme’s corporate decision makers continue to buy “no-questions-asked” palm oil from suppliers linked to deforestation like IOI Loders Croklaan, Cargill and Bunge.  

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Madison Krispy Kreme Grand Opening

Tennessee Doughnut Lovers to Krispy Kreme:

Stop Destroying Rainforests for Doughnuts

Delicious Doughnuts Tied to Endangered Tigers, Orangutans

MADISON, TN – Today, at the grand opening of the Krispy Kreme at 1901 Gallatin Pike, consumer and forest advocates were on hand to call on the doughnut company: stop frying doughnuts in palm oil grown by cutting down rainforests.

“Krispy Kreme doughnuts are delicious, but unfortunately they’re also destructive,” said Shelby White of the Forest Heroes Campaign. “It is bubbling palm oil that makes their doughnuts ‘hot now.’ This palm oil is grown on plantations made by cutting down tropical rainforests and draining carbon-rich peatlands, sometimes using slave or child labor. And it’s pushing Sumatran tigers to the edge of extinction – there are fewer than 400 left.”

A dozen Forest Heroes volunteers had a very visible and vocal presence during the store’s ribbon-cutting.. When volunteers arrived, security were already stationed at every entrance ready to kick out the group. So they moved across the street where they held signs and banners calling on Krispy Kreme to be a forest hero. Kids in tiger ears and face paint called on Krispy Kreme to save Sumatran tigers and orangutans. Pictures from the event are online here:

http://www.forestheroes.org/we_were_there_forest_heroes_crash_krispy_kreme_grand_openings

 “We know Krispy Kreme didn’t want us spoiling the mood by revealing the unappetizing truth,” said White. “But if they want people to be able to feel good about their doughnuts, they need to stop pretending there’s not a problem and start buying responsible palm oil. It’s not too late for Krispy Kreme to become a forest hero.”

At ForestHeroes.org, consumers can tell Krispy Kreme to stop driving deforestation. There is also a new analysis, Deforestation Doughnuts, mapping the doughnut industry’s use of palm oil.

Today, over half of the global palm oil market is covered by “No Deforestation, No Exploitation” policies. A growing number of consumer brands have adopted responsible palm oil sourcing commitments, including Nestlé, Kellogg’s, Mars, General Mills and many others. But Krispy Kreme’s corporate decision makers continue to buy “no-questions-asked” palm oil from suppliers linked to deforestation like IOI Loders Croklaan, Cargill and Bunge. 

On July 1, 2014
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